A branding package is a set of materials that defines a company’s brand identity, including its visual appearance, messaging, and tone. Here is a list of what is typically included in a startup business branding package:
- Logo: A logo is a graphical element that, together with its logotype (a styled typeface) form a trademark or commercial brand.
- Color palette: A color palette is a set of colors that are used consistently across all branding materials to create a cohesive visual identity.
- Typography: Typography refers to the design and use of typefaces and font styles. A branding package will typically include a selection of fonts that are used consistently across all materials.
- Iconography: Iconography is the use of symbols and icons in branding. A branding package may include a set of icons that are used to represent different elements of the brand.
- Imagery: Imagery refers to the use of photographs, illustrations, and other visual elements in branding. A branding package may include a selection of images that are used consistently across all materials.
- Brand guidelines: Brand guidelines are a document that outlines the elements of the brand, including the logo, color palette, typography, and imagery, and how they should be used.
- Marketing materials: Marketing materials such as business cards, brochures, and social media graphics may also be included in a branding package to ensure that they are consistent with the brand’s visual identity.
By creating a comprehensive branding package, you can establish a strong and consistent visual identity for your startup business that helps you stand out and build recognition among your target customers.
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