A branding package is a set of materials that defines a company’s brand identity, including its visual appearance, messaging, and tone. Here is a list of what is typically included in a startup business branding package:

  1. Logo: A logo is a graphical element that, together with its logotype (a styled typeface) form a trademark or commercial brand.
  2. Color palette: A color palette is a set of colors that are used consistently across all branding materials to create a cohesive visual identity.
  3. Typography: Typography refers to the design and use of typefaces and font styles. A branding package will typically include a selection of fonts that are used consistently across all materials.
  4. Iconography: Iconography is the use of symbols and icons in branding. A branding package may include a set of icons that are used to represent different elements of the brand.
  5. Imagery: Imagery refers to the use of photographs, illustrations, and other visual elements in branding. A branding package may include a selection of images that are used consistently across all materials.
  6. Brand guidelines: Brand guidelines are a document that outlines the elements of the brand, including the logo, color palette, typography, and imagery, and how they should be used.
  7. Marketing materials: Marketing materials such as business cards, brochures, and social media graphics may also be included in a branding package to ensure that they are consistent with the brand’s visual identity.

By creating a comprehensive branding package, you can establish a strong and consistent visual identity for your startup business that helps you stand out and build recognition among your target customers.


EntreEngage! is a community for founders, business owners, and entrepreneurs to connect, learn, and grow their businesses through peer-to-peer mentorship. It is a place where like-minded individuals can come together to share their knowledge, experiences, and ideas in order to help each other succeed.

Whether you are just starting out or are an experienced business owner, EntreEngage! provides the resources and support you need to reach your goals. Learn more here or join and connect today!

close chatgpt icon

Enter your request.